REUTERS ONCE ASKED TO PAY FOR THE INTERNATIONAL HERALD TRIBUNE USING AND ‘BRANDING’ ITS CONTENT
December 11th 2007 08:40
Reuters, dumped a couple of months ago by CNN, has come back with a deal with the International Herald Tribune as announced in MediaBlab (see archive).
While financial details have not been disclosed, it could involve a simple deal based on sharing ad revenues as Reuters has done with web sites for pages where Reuters’ material is used.
But, as Followthemedia points out, that, “didn’t work out too well because the web sites whenever they could placed ads on pages not covered by the Reuters agreement, although surely the International Herald Tribune would not dream of doing likewise with its print edition!”
Followthemedia recalled that 15 years ago an International Herald Tribune executive asked them how much they were prepared to pay for the privilege of the paper running their stories with their byline as such.
The executive apparently said, “How much is Reuters going to pay the International Herald Tribune for daily billboarding your stories to the rest of the world?”
Followthemedia said, “What he meant in great earnest was that Reuters received a lot of branding from its stories run on the front page of the Intentional Herald Tribune and the Tribune figured that branding deserved remuneration. It didn’t happen then, but perhaps a sign of things to come?”
- From MediaBlab by Peter Olszewski via Factiva
While financial details have not been disclosed, it could involve a simple deal based on sharing ad revenues as Reuters has done with web sites for pages where Reuters’ material is used.
But, as Followthemedia points out, that, “didn’t work out too well because the web sites whenever they could placed ads on pages not covered by the Reuters agreement, although surely the International Herald Tribune would not dream of doing likewise with its print edition!”
The executive apparently said, “How much is Reuters going to pay the International Herald Tribune for daily billboarding your stories to the rest of the world?”
Followthemedia said, “What he meant in great earnest was that Reuters received a lot of branding from its stories run on the front page of the Intentional Herald Tribune and the Tribune figured that branding deserved remuneration. It didn’t happen then, but perhaps a sign of things to come?”
- From MediaBlab by Peter Olszewski via Factiva
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