AUSTRALIA’S NUDE FRUIT JUICE LAUNCHES GUERRILLA MARKETING AND WEBSITE CAMPAIGN IN HONG KONG
December 14th 2007 03:08
Australian fruit juice brand Nudie will partner with California Fitness and launch an extensive guerrilla marketing, sponsorship and targeted sampling campaign as part of its Hong Kong launch, Marketing reports.
Hong Kong is the first country outside Australia where Nudie has launched. The company relies on word-of-mouth, PR and targeted sampling to promote its products, rather than advertising.
Since its October launch, the company has kicked off several initiatives that include delivering Nudies every week to more than 50 targeted offices, in-store sampling and sponsoring at sports and fashion events with the most recent at the Sevens Tournament.
A Hong Kong specific website is also in the works because apparently the current Australian site has some 5,000 Hong Kong Nudie “addicts.”
- From MediaBlab
| 37 |
| Vote |
subscribe to this blog
