SEVEN HD LAUNCHES NEW PROGRAMMING
December 9th 2007 00:46
AUSTRALIA’S NEW HD TV CHANNEL LAUNCHES 50 HOURS OF EXCLUSIVE WEEKLY PROGRAMMING TOMORROW
Australia’s Seven Network’s new channel, 7HD, will launch 50 hours of exclusive weekly programming from tomorrow.
This is the next step in Seven’s migration to multiple channel television on its digital platform, and 7HD is the first commercial multiple channel to launch in Australia and the first channel to move to a broader schedule.
Seven today also released the signing of major advertising agreements for the new channel, welcoming its first advertisers to 7HD with an exclusive arrangement with Harvey Norman that will drive the awareness and take-up of high definition television and 7HD.
Seven also confirmed Universal Music as an advertiser.
The new channel will have as its foundation a commitment to the creation of original television productions and a number of new international series that will be exclusive to 7HD.
Seven today confirmed two new projects: one which features Andrew O’Keefe, the other, a new primetime series created by Adam Boland, Seven’s director of morning television and strategic initiatives. Both programs will launch in early 2008.
7HD was launched on October 15, and was the first commercial multi-channel in Australia.
From Monday, December 10, 7HD increases its programming commitment to more than eight hours a day of unique content.
- From MediaBlab by Peter Olszewski from a press release issued by Seven this morning
Australia’s Seven Network’s new channel, 7HD, will launch 50 hours of exclusive weekly programming from tomorrow.
This is the next step in Seven’s migration to multiple channel television on its digital platform, and 7HD is the first commercial multiple channel to launch in Australia and the first channel to move to a broader schedule.
Seven today also released the signing of major advertising agreements for the new channel, welcoming its first advertisers to 7HD with an exclusive arrangement with Harvey Norman that will drive the awareness and take-up of high definition television and 7HD.
The new channel will have as its foundation a commitment to the creation of original television productions and a number of new international series that will be exclusive to 7HD.
Seven today confirmed two new projects: one which features Andrew O’Keefe, the other, a new primetime series created by Adam Boland, Seven’s director of morning television and strategic initiatives. Both programs will launch in early 2008.
7HD was launched on October 15, and was the first commercial multi-channel in Australia.
From Monday, December 10, 7HD increases its programming commitment to more than eight hours a day of unique content.
- From MediaBlab by Peter Olszewski from a press release issued by Seven this morning
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