MAXIM MAGAZINE’S AUSTRALIAN DEBUT LAUNCH EDITION LEAKED ON LINE
July 20th 2011 00:44
The entire first issue of Maxim Australia was leaked online before the launch.
Publisher Michael Downs said the company was "dismayed, but in the modern era, what can you do? People are saying: you should sue! But look at companies like Paramount, with very many more resources than we’ll ever have, and they can’t even stop it?"
His greatest regret, he said, was that the cover, featuring former Miss Universe Jennifer Hawkins in her underpants, was no longer under wraps.
The pdf version of Maxim’s first issue first appeared on a file-sharing site, hosted in Russia, and has since been shared somewhat more widely. It’s not clear how many copies have been downloaded.
Downs said the online server, where the pdf was hosted, had been hacked into, "or else the security isn’t what it should be. But that is the world we live in. And once one person has downloaded it, it’s everywhere.
"The key, I suppose, is to make sure it doesn’t happen again, but I’m not sure that is even possible.’’
Publisher Michael Downs said the company was "dismayed, but in the modern era, what can you do? People are saying: you should sue! But look at companies like Paramount, with very many more resources than we’ll ever have, and they can’t even stop it?"
His greatest regret, he said, was that the cover, featuring former Miss Universe Jennifer Hawkins in her underpants, was no longer under wraps.
The pdf version of Maxim’s first issue first appeared on a file-sharing site, hosted in Russia, and has since been shared somewhat more widely. It’s not clear how many copies have been downloaded.
"The key, I suppose, is to make sure it doesn’t happen again, but I’m not sure that is even possible.’’
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