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ITV SELLS LOCAL VERSION OF SATURDAY NIGHT TAKEAWAY TO CHINA

January 14th 2008 10:36


Broadcasting giant ITV has sold its entertainment format Saturday Night Takeaway to China’s Hunan Satellite TV through Granada International, which will see the station create a localised version of the TV series.
Marketing reported that the 13 episode version titled Super 2008: Friday Night Takeaway started broadcasting last Friday.
Ouyang Changlin, general manager and president for Hunan TV, believes that the show will have massive appeal to audiences in China and across Asia.
The deal is part of Granada International's strategy to develop its presence in the Chinese market through the creation of local versions of its shows.

James Ross, regional director, Asia for Granada International, added that Hunan TV would bring "all the high production and entertainment values of the show to Chinese homes, including all the crazy games, laugh-out-loud moments and mad-cap antics."
Hunan TV is known for its broadcast of SuperGirl, a Chinese version of UK's Pop Idol.


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