INDIA’S ESPN STAR SPORTS PUTS INTERNATIONAL CRICKET RIGHTS UP FOR TENDER GLOBALLY

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INDIA’S ESPN STAR SPORTS PUTS INTERNATIONAL CRICKET RIGHTS UP FOR TENDER GLOBALLY

December 15th 2007 05:47

India’s ESPN Star Sports has invited broadcasters, broadcasting unions, sports rights agencies, cable operators and affiliates, and global media companies to participate in the tender process for the TV broadcast rights for the high-profile International Cricket Council events for 2008-2011.
The invitation to tender for various rights outside India is to be released shortly.
ESPN Star Sports is the International Cricket Council’s global broadcast and production partner.
Late last year, ESPN Star Sports affiliate, ESPN (Mauritius) Ltd. was awarded the exclusive global telecast rights from the International Cricket Council for all its events from 2007-2015.

Manu Sawhney, managing director, ESPN Star Sports, said, “We are heartened by the success of the recent International Cricket Council World Twenty20. The television coverage of the recent event was widely acknowledged, as being of a very high quality, and ESPN Star Sports will continue to raise the bar in producing coverage for the various upcoming International Cricket Council events. We are keen to build on this successful beginning and to help grow the popularity of cricket across the globe. We believe that the package of rights till 2011 offers broadcasters unparalleled cricket programming, with one major International Cricket Council event each year, as well as a number of other high-quality international competitions.”
ESPN Star Sports’ partnership with the International Cricket Council started on an extremely successful note with the inaugural edition of the World Twenty20 in September 2007 in South Africa, which set new viewer-ship records for cricket around the world. ESPN Star Sports, through its networks and distribution partners showcased the tournament in over 110 countries, including China for the first time.

- From MediaBlab

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