INDIAN COMPANY TO LAUNCH FILM MAGAZINE IN GERMANY
January 22nd 2008 08:31
Here’s a turn up for the books. In recent months, international publishers have been rushing to gain a foothold in India’s boom print business.
But now an Indian company is launching a publication in Europe.
Agencyfaqs reports that Worldwide Media’s publication, Filmfare, will launch its German edition in February. The German edition of the magazine will be monthly and published in German, and the publisher expects a circulation of at least 15,000 copies every month in Germany. The content of the German edition will be exactly the same as in India.
Harjeet Chhabra, Worldwide Media’s general manager of marketing, told agencyfaqs, “There is a growing presence of Indian films and Indian stars in countries such as Germany, France, Holland, the US and the UK. Popularity is high, especially in Germany, France and Holland. Stars such as Shah Rukh Khan, Karan Johar and John Abraham are exceptionally popular. We are starting with Germany for our first international issue and if it’s successful, we might expand to more countries. Filmfare is likely to attract a host of local advertisers in Germany once the magazine is launched there.”
The fortnightly format will allow Filmfare to offer its readers newsier, interactive content. A new section on movie reviews will be added to the format
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