INDIA’S OUTLOOK GROUP TO CASH IN ON STOCK MARKET SURGE WITH NICHE MAGAZINE
January 18th 2008 23:03
India’s Outlook Group will launch Outlook Profit, a fortnightly magazine for high net worth investors exploring the stock markets, in the last week of February.
This will be the group’s third financial title, following the recent launches of Outlook Money and Business Outlook.
Outlook Profit will start with a print run of 150,000 copies, which Peri expects to cool down to 70,000 copies later on.
“The group is quite optimistic about the numbers that the magazine will manage, as more and more people are investing their savings in the stock market and are dependent on brokers or newspapers for advice on investment.
“People who are investing in stocks are our target audience. The space is strong enough to manage us a subscription of four times the circulation of all other stock market magazines currently available in the country.”
“The magazine will be for hardcore investors who have substantial money to invest in the stock market and treat the stock market as a serious business rather than a hobby.”
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