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Watching the Media - January 2008

HONG TATLER LAUNCHES ONLINE PORTAL ON ASIA’S BEST RESTAURANTS

January 24th 2008 10:51

Hong Kong Tatler has launched an online portal featuring dining and entertainment called Asia Best Restaurants.com aimed at young, affluent professionals in their mid-20s to 40s.
Marketing reports that the English language portal features a search engine that allows users to search based on the cuisine, location and price of over 250 restaurants that are mostly from its Hong Kong Tatler's Best Restaurants guide.
The portal also includes a daily updated events calendar of the art, music, theatre, dance and nightlife scene in the territory.
Pannee Ng, sales director for Edipresse Asia, said her team is now working on getting advertisers, and some restaurants have already expressed interest. Banks and credit card companies are also their target advertisers.

Fluid Hong Kong designed and built the site, which has been launched initially in Hong Kong and will extend to the rest of Asia from Singapore, Shanghai to Bangkok.

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