GOOGLE’S BRITISH AD REVENUE NOW GREATER THAN THAT OF TRINITY MIRROR GROUP
December 30th 2007 22:23
The Sunday Times in London has dramatically announced that after “colonising cyberspace, Google is going into the newspaper business,” and is in talks with several newspaper publishers to sell space in their pages to its online clients (see earlier MediaBlab story in archives.)
The Times said this expansion “will worry” rival media companies who have already called for greater regulation of the fast-growing Google.
Google Print Ads is an extension of Google AdWords, the auction system that lets companies bid for a slot that appears alongside specific online word searches.
But rather than offering to pay the list price, customers say what they are prepared to pay. Publishers can choose to accept or decline the offer.
Google takes a slice of the advertising revenue from every deal struck. It even offers to design the ad if the advertiser does not have the capability to do it alone.
"We believe that online and offline are part of the same melting pot," Google said. "It is not an 'either or'."
Google's British advertising revenues rose roughly 40 per cent to about pound stg 1.25 billion (A$2.84 billion) this year, overtaking the publisher Trinity Mirror's income, which includes newspaper sales on top of advertising.
Print Ads, which started in the US mid-year, already supplies 600 titles.
- From MediaBlab
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