INDIA’S ESPN-STAR SIGNS SEVEN YEAR CONTACT FOR ASIAN TELECAST OF AUSTRALIAN TENNIS OPEN
February 28th 2008 01:40
India’s ESPN-STAR Sports has announced a new seven-year contract for the Australian Open till 2014, covering cable & satellite, IPTV, DTH and terrestrial rights.
ESPN-STAR Sports and Tennis Australia have also agreed to a ground-breaking collaboration for new media platforms such as mobile telephony and the internet, according to Exchange4media.
The new contract gives ESPN rights for the entire Asian territory, including China, for 2008, while the 2009 the rights will cover 23 countries across South Asia, South East Asia and North Asia with the exception of China.
“With the strong equity that our brands enjoy across Asia and the strength of our new media platforms, including mobile and online, we are committed to further strengthen the appeal and distribution of Australian Open across Asia and to continue its growth as the Grand Slam of Asia/Pacific>”.
This latest multi-year acquisition adds to the list of the world’s top tennis events already airing on the ESPN-STAR Sports network, including the Wimbledon throughout Asia, the French Open in South Asia, the ATP Masters Series, which comprises 10 of the best tennis tournaments outside of the Grand Slams, and the Hyundai Hopman Cup, the only ITF official international mixed teams competition.
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