DESTRA BUYS AUSTRALIA’S LEADING ONLINE ROCK MUSIC WEBSITE
January 23rd 2008 02:13
Destra Corporation Ltd, Australia’s leading independent digital media and entertainment company, has acquired leading online rock music website, Mess Noise for an undisclosed sum.
This acquisition extends destra’s capacity to deliver credible and compelling content and create advertising opportunities on a multi-platform basis around targeted, online communities, particularly in the X and Y demographic.
According to Nielsen Online Market Intelligence December 2007 statistics, destra’s monthly unique browsers increased by 30 percent, and the addition of Mess Noise positions destra as the leading independent digital publisher of entertainment content in Australia.
Lachlan Murdoch’s Illyria also owns a stake in Destra.
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