MUDIABLAB DAILY DIGEST MAR 17: DESTRA CHNIA TIBET CNN VIACOM ASIA ITV FORMULA ONE
March 17th 2008 08:31
DESTRA TO RAISE $15 MILLION IN NEW CAPITAL IN AUSTRALIA
destra Corporation today announced it will raise A$15 million in new capital via an underwritten rights offering. The rights issue will be a 5-for-11 non-renounceable offering at 10c and is fully underwritten by major shareholder Prime Media.
In conjunction with the right issue, Destra will also issue a $3.5 million convertible bond to Prime Media that will carry a coupon of 11 percent, have a maturity of 12 months (which Prime Media can extend by a further 12 months) and be convertible into destra shares at 10c at any time. The bond is also repayable out of the rights issue proceeds at Prime Media’s election.
The new capital and proceeds of the property sale will be used to strengthen destra’s balance sheet, retire short term and reduce senior debt and provide the company with additional working capital for building its business.
destra ceo, Domenic Carosa said, “This capital raising allows destra to strengthen its balance sheet to a more appropriate level in the current environment and to continue to focus on integrating its businesses.”
Warwick Syphers, Prime Media managing director and ceo, said “The level of Prime’s participation via the underwritten rights issue and convertible placement reflects our commitment and belief in the ongoing prospects of destra and the broader digital media industry.”
A letter will be sent to destra shareholders shortly providing details of the rights offering and providing them the opportunity to participate on a pro rata basis.
CHINESE BROADCAST OF AMATEUR TIBETAN FOOTAGE SHOWING SECURITY FORCES CLEANING UP LLASA CATCHES CNN ON THE HOP
CNN was caught on the hop during Sunday’s dramatic coverage of a Chinese security clean up in the Tibetan capital Llasa after the deadly protest earlier in the week.
During the day CNN ran dramatic amateur footage that had originally been aired by a Kong-Kong based cable TV broadcaster, showing Chinese security forces dramatically cleaning up a market-warehouse district in Llasa.
While CNN aired the footage, it also ran a live link to its Beijing correspondent – the US CNN anchor had to describe the Hong Kong footage to the Beijing correspondent and much was made of the fact that such footage can never be shown in China due to its repressive media laws.
But then the Beijing correspondent interrupted, pointing out that CNN China was now in fact actually broadcasting the very same footage throughout China.
The discussion then swung to why China had taken this “unprecedented” move to broadcast what could be perceived as damaging footage, and the consensus among the CNN people seemed to be that China wanted now to show that it had the Tibetan situation well in hand.
WEST AUSTRALIAN NEWSPAPERS LASH OUT AT SEVEN NETWORK’S TAKEOVER BY STEALTH BID
AAP reports that West Australian Newspapers Holdings Ltd's embattled chairman Peter Mansell lashed out at Seven Network boss Kerry Stokes ahead of a shareholder ballot on board positions.
Seven Network Ltd, West Australian Newspapers' major shareholder, has called for the current four non-executive directors to be dismissed at an extraordinary general meeting.
Seven wants its executive chairman Kerry Stokes and Peter Gammell, a Seven non-executive director, on the new board, but Mansell and his three co-directors, Jenny Seabrook, Mel Ward and Erich Fraunschiel, warned shareholders against a stealthy takeover bid by a competitor.
All four have vowed not to remain on the board if either Stokes or Gammell are elected at the April 23 meeting.
CALLS FOR TOUGH REGULATION OF AUSTRALIAN DIGITAL TV
Australia’s leading consumer group Choice has called for tough regulation of digital TV to stop it becoming a backdoor for the entertainment sector to "gain control of the living room".
The Australian today reports that the comments by the independent consumer group Choice came in its response to the call by the Australian Communications and Media Authority (for submissions on how it should develop codes and standards for digital TV.
Choice said digital TV innovations could "further blur distinctions between computers, home entertainment equipment and telecommunications".
"This convergence raises a number of concerns in the area of consumer digital rights (including privacy if the connection to a network allows return transfer of information), telecommunications and accessability," it said.
The group said that movie studios, for example, might require digital controls for certain types of content delivery - such as pay-per view offerings.
But it said any new digital TV regulation "should not include any mandatory provisions which may restrict consumers' use of the product or transmitted content or require any type of surveillance device".
ACP TO RUN ITS 30 DAYS OF FASHION AN BEAUTY PROMO IN AUSTRALIA AGAIN IN SEPTEMBER
ACP Magazines has announced that 30 Days of Fashion & Beauty – Australia’s biggest-ever integrated advertising and retailer initiative – will return in September 2008.
Launched in 2007, 30 Days of Fashion & Beauty incorporates a multi-platform portfolio of multimedia and interactive consumer focussed campaigns occurring through the duration of September.
Led by the country’s leading fashion and beauty experts at ACP Magazines, the collection of more than fifty events and initiatives will include invite-only VIP parties, live shows, record-breaking attempts, designer meet-and-greets and retail events.
ACP Magazines Women’s Lifestyle titles involved in the integrated campaign include Harper’s Bazaar, Madison, Shop Til You Drop, NW, Cosmopolitan, The Australian Women’s Weekly, Take 5, TV Week, Woman’s Day, Dolly, Cleo, and Good Health & Medicine.
New launch Grazia, Australia’s first weekly magazine to combine celebrity, news and fashion, will also be a leading title of the 30 Days calendar.
A men’s component will be incorporated into this year’s 30 Days of Fashion & Beauty initiative, with Men’s Style and FHM joining the stable of mastheads involved.
30 Days of Fashion & Beauty will be supported by an integrated marketing campaign which includes e ditorial coverage across all participating ACP Magazines’ titles; a dedicated website; three-month magazine advertising campaign; dedicated 30 Days of Fashion & Beauty supplement running across portfolio of participating ACP Magazines; launch party with designers, celebrities and media; public relations support; POS in newsagents.
ACP Magazines has appointed Jane Barry as project operations manager, 30 Days of Fashion & Beauty.
Barry brings a wealth of experience including project management for the Rugby World Cup in 2007 and public relations experience from Blue Sky Beverages, RM Williams and Colvin Communications International.
VIACOM’S MTV USES ASIA AS NEW MEDIA TEST LAB
Variety reports Viacom's MTV is using fast-developing Asia to test technology and new media.
As reported in MediaBlab last week, the company unveiled its first 3G mobile phone play in Cambodia with Cambodia Advanced Communications, and a partnership with Shockwave in Japan.
The latter will establish an advertising business model based on "advergames," free online games used for advertising. Games combine corporate logos and demonstrate services in a user-friendly fashion. Shockwave is one of the biggest entertainment websites in Japan and MTVJapan.com is a leading music and youth site.
In Cambodia, MTV and Nickelodeon content will be offered to Cadcomm's 3G mobile phone subscribers. Provided under the qb brand, video content will be delivered in mobile TV form or as video-on-demand.
Variety reports that Cambodia has an unusually low penetration of fixed line telephones and internet services, so its consumers appear to be skipping a generation of technology.
According to data from Dublin-based consultancy Research and Markets, Cambodia had only 42,000 fixed line phone connections at the beginning of 2007, but more than 1.5 million mobile phone subscribers. It said that mobile subscriptions were rising at a rate of 35 percent per year.
MURDOCH EXPANDS THE EMPIRE INTO THE MIDDLE EAST
Rupert Murdoch’s News Corp is launching two English-language, free-to-air satcasters in the Middle East before the end of the year in partnership with Saudi Prince Al-Waleed Bin Talal's regional media titan Rotana.
Prince Waleed holds a reported 5 percent stake in News Corp. and also has sizable stakes in Time Warner and Disney.
A 24-hour movie channel, tentatively dubbed Fox Movies, will launch in May. The second channel will launch in or around November.
Daily Variety said the deal was pushed through by James Murdoch, head of News Corp.'s Europe and Asia operations, who jetted to Prince Waleed's Riyadh office in January to complete the negotiations.
Variety said it understands the channels will be owned by Fox, which will supply most of the content. Rotana execs will handle regional sales for the satcasters. The two companies will share the ad revenues.
Fox Movies will be broadcast using Rotana's facilities in Cairo. Its operational HQ will be in Dubai.
Rotana is one of the dominant media forces in the Middle East, with seven TV channels, the region's most powerful music label and a film production arm.
The Saudi prince has previously told Daily Variety that he was exploring ways to broker Murdoch's entry into the Arab TV businesses.
There are more than 250 free-to-air channels across the region, plus paybox trio ART, Orbit and Showtime Arabia, servicing a population of some 300 million.
ITV TIES UP UK FORMULA ONE RACING ONLINE TV RIGHTS
The Guardian reports that ITV in the UK has struck a landmark deal that will see all 18 races in this season's formula one motor racing championship simulcast online via the broadcaster's broadband TV service.
The deal, with Bernie Ecclestone's Formula One Management, marks the first time an agreement has been reached in the UK for the internet broadcast of formula one races.
ITV will also broadcast online all Friday practice sessions, which have never been shown on TV before.
Under the deal the extra F1 coverage kicked off with the practice session in Australia, the first race of the season.
ITV has the TV broadcast rights until 2010 and the new online deal is understood to be for one year initially.
F1 races will be made available to view via ITV.com/F1 and be cross-promoted across the website and during the broadcaster's TV coverage.
The deal will also be a boon for Sony, which has signed to sponsor ITV's coverage.
HONK KONG’S ORIENTAL PRESS GROUP LAUNCHES ONLINE TV ARM
Marketing reports that Hong Kong’s Oriental Press Group has launched an online TV arm called Ontv to distribute news content to Chinese language readers aged 20 to 35 year with high internet usage.
Paula Yang, chief sales manager for on.cc, part of the Oriental Press Group, told Marketing that Ontv integrates TV and the internet to allow readers to interact and access its online TV portal anytime.
Unlike terrestrial and pay TV, Yang said Ontv will give marketers a platform to launch one-to-one marketing campaigns.
She said existing clients from on.cc had already shown interest in the new platform, particularly those from the banking, and finance sectors.
Key ad formats include allowing readers to click through to on the company's TV spot that link to websites, a "video skin" option that allows readers to engage in mini games as well as a tailor-made web TV channel.
Ontv currently comprises five channels from news, finance, entertainment, lifestyle to news commentary.
SYRIA TOUGHENS UP INTERNET CENSORSHIP TO STOP ‘PENETRATION BY ISRAEL’Reuters reports that Syrian authorities have ordered internet cafe users to reveal their identity, the latest measure in their ‘iron censorship’ of cyberspace, a Syrian monitoring group said on Thursday.
Security officials ordered internet cafe owners this week to take down the names and identification cards of their clients as well as the times they come and leave, Mazen Darwich, head of the Syrian Media Centre, told Reuters.
The records are to be presented regularly to the authorities, who targeted bloggers and internet writers in recent months as part of a renewed campaign against dissent.
Darwich told Reuters, “These steps are designed to terrorise internet users and spread fear and self censorship in violation of the right to privacy and free expression.
“The government has been methodical in extending the scope of its iron censorship.”
There was no comment from the government, but officials had said internet controls were needed to guard against what they described as attempts to spread sectarian divisions and ‘penetration by Israel.’
RUSSIA’S KOMMERSANT NEWSPAPER COMPLAINS ABOUT PRO-KREMLIN HACKER ZASRANTSY
Moscow Times reports that the Kommersant newspaper has complained to police and prosecutors about a massive hacker attack on its web site, which it suspects was orchestrated by the pro-Kremlin youth group Nashi.
As reported in MediaBlab, the attacks on the newspaper's web site began last week, and the site remained paralysed for much of Thursday.
Meanwhile, entering the Russian expletive ‘zasrantsy,’ or assholes, in popular internet search engines Yandex, Yahoo and Google returned links to the Kommersant site on Thursday.
The Distributed Denial of Service attacks on the Kommersant site come in the wake of an enigmatic recent campaign against the independent-minded daily in which young people on the street were distributing rolls of toilet paper.
Printed on the toilet paper was the Kommersant logo, a letter purportedly from editor-in-chief Andrei Vasilyev and the mobile phone number of Kommersant reporter Yulia Taratuta.
Taratuta wrote an in January in which an unidentified Kremlin official was quoted as calling Nashi activists ‘jubilant street punks’ and saying their services were no longer needed.
Kommersant filed complaints to city police and city prosecutors on Wednesday over the toilet-paper incident.
ARMENIAN PRESIDENT EASES UP MEDIA CURBS
Armenian President Robert Kocharyan on Thursday lifted media restrictions imposed as part of a state of emergency declared last month in the wake of a disputed presidential election.
Moscow Times said Kocharyan's decree allows independent media outlets to report on the government's course and domestic political issues.
It also lifts restrictions on political leafleting and other forms of party campaigning.
But a ban on public meetings and strike action remains in place.
ADVERTISERS TOLD TO STOP MAKING MONKEYS OUT OF CHIMPANZEES
The use of chimpanzees in TV commercials should be curtailed, according to a group of scientists calling themselves primatologists.
The group, which includes the world-famous Jane Goodall, have attacked the advertising industry for exploiting chimps as ‘frivolous subhumans’ who can be viewed as objects of fun and ridicule for the sake of commercial gain.
The Independent reports that the primatologists have actually managed to convince the publishers of the journal Science to withdraw its own series of adverts showing chimps reading the respected publication. Chimps have been a common feature in TV commercials for the past 50 years, where According to US primatologist Stephen Ross, using chimps in advertisements and entertainment has a darker side. Almost all of the chimps used are juveniles taken away from their mothers at an early age – adult chimps are too big and powerful to train.
AUSTRALIAN TV PRODUCER ON 20-YEAR OLD MALE RAPE AND
INDECENT ASSAULT CHARGES
Australia’s wealthiest TV producer, Gavan Disney, who rose to prominence producing the iconic variety show Hey Hey It's Saturday with Daryl Somers, has been charged with rape and indecent assault of a male.
The Australian on the weekend reported that television executive Gavan Disney is due to appear in the Ballarat Magistrates Court on March 28 on eight counts of indecent assault on a male and one of rape.
Disney, 58, of Toorak, is alleged to have committed the offences more than 20 years ago while employed at Ballarat TV station BTV6, where he produced an evening variety show.
The charges cover a period of at least three years but all relate to one alleged victim, an employee of the station who was 18 when the first incident allegedly occurred.
Disney issued a statement through Melbourne lawyer Steven Pica stating he was innocent and would vigorously defend the charges.
Frederick Harold Fargher, 68, of Ballarat, has also been charged with indecent assault.
PRO-PALESTINE AD STRONGLY CONDEMNED BY AUSTRALIAN JEWISH MEDIA
A pro-Palestinian advertisement protesting against parliament's motion in support of Israel has divided members of a Jewish group critical of Israeli national policy.
The Australian reported that Antony Loewenstein, a founder of Independent Australian Jewish Voices, was a signatory to the advertisement, published in The Australian on Wednesday, which said the 60th anniversary was a "celebration of the triumph of racism and the ethnic cleansing of Palestinians".
Other members of the group, including Melbourne University Press publisher Louise Adler, declined to sign.
The Australian Jewish News strongly condemned Loewenstein, describing him as the "enfant terrible of the Australian Jewish community…He would be well advised to leave the business of creating an alternative Jewish voice to those who at least support the existence of Israel as a viable Jewish state," it says.
NSW Jewish Board of Deputies chief Vic Alhadeff said the advertisement caused "extreme concern" in the Jewish community, because of its "dishonesty and inflammatory language".
The advertisement also caused a stir when it emerged that names had been added to the advertisement without permission.
Peter Slezak, a founder of Independent Voices who helped gather 70 names for the advertisement, said there were only two people who had raised the concern - academic Nic Witton, who was added because of a miscommunication, and Susie Gold, who was angry to be confused with the listed Suzie Gold.
But others beyond the two named by Slezak contacted MediaBlab complaining about the listing of names without permission.
Loewenstein yesterday said the Australian Jewish News’ editorial was a "disgrace". He had not instigated the advertisement as claimed, but had helped to gather signatures because he felt it was important to show solidarity with Palestinians who had suffered as a result of the events of 1948.
GOOGLE REVENUE OUTSTRIPS ALL MEDIA COMPANIES ACROSS ALL MEDIA
TechCrunch reports that in the US Google outstripped every other media company in 2007, in web, TV, print, and radio.
Of the 17 major media American businesses (including News Corp, Time Warner Cable, Viacom, Google, Yahoo, Microsoft, AOL,, the New York Times, and CBS Radio), total online ad revenues across all 7 companies increased 9 percent, last year, online revenues increased 28 percent (versus 3 percent for offline ad revenues), and Google’s online ad revenues increased grew 44 percent (versus 15 percent for the combined online ad revenues of Yahoo, Microsoft, and AOL).
Google added US$2.6 billion in advertising revenues last year while next in line, News Corp, increased ad revenues by $915 million.
With absolute market share, Google had 14.9 percent of the total $58 billion represented by all 17 businesses. That is up from an 11.3 percent market share in 2006, and makes Google No. 2 behind News Corp’s 16.5 percent market share.
SOUTH AFRICAN ADULTS BECOME MORE MEDIA-FRIENDLY THAN EVER
Businesscom reports that South African adults are consuming more media than ever before.
As measured by the latest All Media and Products Survey, the 2007B released last Thursday, most media types have shown significant growth over the previous year.
Print has increased its share of the media pie since the last AMPS release. The medium is closing in on the 60 percent consumption mark, as its reach increases to 58 percent, significantly up from the 55.5 percent as seen in and earlier 2007 report.
Expansion came through from Gauteng, where just shy of 80 percent of people consume print (79.2 percent up from 74.8 percent.)
Mpumalanga has also delivered more readers, with 55.8 percent of the adults in these provinces reading papers or magazines (up from 47.9 percent.)
MTV GIVES GO-AHEAD TO 10-EPISODE SERIES PARIS HILTON’S
SEARCH FOR FRIENDS
The MTV network has given the go-ahead for a 10-episode series starring the socialite Paris Hilton to run during the fourth quarter, according to Keith J. Kelly’s media Ink column in the New York Post.
Paris Hilton's My New BFF (working title) will star Hilton on a hunt for a new best friend and will be paired with online voting site ParisBFF.com, which launched on Thursday.
The project is the first to be green-lit out of a first-look deal between MTV Networks and former VH1 chief Michael Hirschorn, , who left the network in January to form independent production company Ish Entertainment
Production on the series is set to begin in Los Angeles at the end of May.
The series will follow Hilton as she screens 20 potential best friends who will live together in a house and compete for her affection by proving their loyalty and social and glamour savvy. The winner will become her "bestie" and purportedly get to accompany her to her A-list parties and personal business functions.
Consumers can vote on the show's competitors through ParisBFF.com, which is currently loaded with pictures and video of wanna-bes professing their qualifications to be Hilton's wingperson.
"It's undeniable that the world is always talking about Paris Hilton, and the same could be said about MTV," said Brian Graden, president of entertainment for MTVN Music Channels, in a statement. "Paris is one of the most searched icons on the Web and has been the focus of everyone's attention from TMZ to Forbes. Now MTV will reveal the life of Paris, turn her fans into friends and see what it takes to get close to one of the world's most well-known personalities."
THE ONLY WAY IS UP FOR FRENCH MAGAZINE AND NEWSPAPER SALES
Followthemedia reports that the French for years have been more avid readers of magazines than they have been of newspapers and 2007 was no exception, according to Audiopresse, the French news trade association.
Followthemedia said, “No doubt President Sarkozy’s divorce and then subsequent marriage helped boost magazine sales.
According to Audiopresse 22.7 million French people, about 59 percent of the population aged at least 15, read at least one magazine a week, up 1.2 percent from the year before.”
Audiopresse says that French regional daily newspaper readership rose 8.8 percent last year and national newspaper readership was up 1.9 percent meaning that 22.7 million French – 46 percent of the population over 15 – read a daily newspaper.
GLOBAL TV AD REVENUE TO INCREASE BY SIX PERCENT THIS YEAR
Hollywood Reporter revealed that total worldwide net TV ad revenue will swell increase almost 6 percent to US$123 billion this year, according to one new forecast.
A study by industry analysts Informa says that growth will be led in part by the Olympic Games in Beijing, one factor that will help revenue top the 2007 growth rate of 3.5 percent.
But while North America has the largest share of the total TV advertising market at 62 percent, that is expected to fall while other regions rise.
The robust outlook comes among predictions that advertising is set for a 2008 slump, with News Corp chief Rupert Murdoch, among others, indicating pessimism about the state and future of the U.S. economy.
Looking further out, Informa says that by 2012, global TV advertising will hit $148 billion, up 21 percent from the current year. And "pay TV advertising will grow faster , up 39 percent, to reach $25 billion by 2012, or 17 percent of total TV advertising."
Among the fastest-growing countries are Russia and Romania, both expected to double their totals, while rapid growth is also expected in India and Indonesia.
CHINA SURPASSES US AS THE WORLD’S LARGEST INTERNET MARKET
Reuters reports that China has surpassed the US to become the world's largest internet market by number of users, a research firm said on Thursday.
The estimate by Beijing-based BDA was based on data from China Internet Network Information Centre which indicated that the country's Internet users totalled 210 million at end-2007.
Nielsen/NetRatings put the US web population at 216 million for the same period, BDA said.
"Based on these sources and the assumption that these markets have continued to grow in 2008 to date at the same rates that they grew in 2007, we can conclude that China has by now comfortably surpassed the United States as the world's largest Internet population," analyst Bin Liu said in a statement.
BDA added that it expected e-commerce to become the next boom sector in China.
INDIA’S CYBERMEDIA BUYS CALIFORNIA’S TDA GROUP
CyberMedia, South Asia's first and largest specialty media house, said it has acquired substantially all the assets of California-based TDA Group Inc, an integrated marketing communications and custom publishing company, in a strategic move to expand the services business of the company.
Pradeep Gupta, chairman of CyberMedia, said, "It is a strategic move in growing our content-based services business rapidly. TDA fits very well with our domain expertise in technology, and expands the proven core competence of CyberMedia in content-related areas."
TDA Group Inc provides a wide range of value-added services to an A-list of high-tech clients including several of the global leaders in the IT industry.
Services provided by TDA include marketing consulting, content development, web and graphic design.
The TDA Group posted revenues exceeding US$5 million in the year ending December 2007.
The new subsidiary will be called TDA Group LLC.
This is CyberMedia's second acquisition in the US in the last 16 months. In December 2006, it acquired Illinois-based Publication Services, Inc.
NETWORK TEN BROADCASTER AND TELCO TELSTRA LAUNCH AUSTRALIAN ENVIRONMENTAL AWARDS
Australia’s Network Ten broadcaster and telco Telstra have launched the Telstra Environment Awards, the first such partnership between a major telecommunications company and broadcaster.
The awards recognise and reward the significant contributions made by schools, community groups, clubs, small businesses, and individuals in enhancing, preserving and protecting their local environment.
Successful nominees in each state will have the opportunity to win a monthly cash prize of A$2000 and an annual award of $5000 for the best overall environmental project.
Each week, Ten will also feature many of the nominees on its state-based News at Five weather segments.
All entries will be judged by award-winning environmentalist, Tim Flannery, on behalf of The Climate Group, Ten's environmental reporter, Emily Rice and Telstra's director of health, safety and environment, Richard Coleman.
They'll consider a range of projects from recycling, water conservation, bush and waterway regeneration and wildlife conservation to alternative energy and waste clean-ups.
Ten’s head of news, Jim Carroll, said, "It is important that people working for the environment are acknowledged for their efforts. They provide the inspiration, innovation and leadership for others to follow."
JAPAN’S FOUR INTERNET PROVERS TEAM UP TO RUB OUT ILLEGAL DOWNLOADERS
Japan’s four internet provider organisations have agreed to forcibly cut the internet connection of users found to repeatedly use Winny and other file-sharing programs to illegally copy gaming software and music.
The move aims to deal with the rise in illegal copying of music, gaming software and images that has resulted in huge infringements on the rights of copyright holders.
Cutting off the Internet connection of copyright violators has been considered before but never resorted to over fears the practice might involve violations of privacy rights and the freedom of use of telecommunications.
The Yomiuri Shimbun reported that the internet provider organisations have, however, judged it possible to disconnect specific users or cancel provider contracts with them if they are identified as particularly flagrant transgressors in cooperation with copyright-related organisations, according to sources.
The four organisations include the Telecom Service Association and the Telecommunications Carriers Association. About 1,000 major and smaller domestic providers belong to the four associations, which means the measure would become the first counter-measure against
The number of users of file-sharing software such as Winny in the country is estimated to be about 1.75 million, with most of the files exchanged using the software believed to be illegal copies.
A brief six-hour survey by a copyright organisation monitoring the internet found about 3.55 million examples of illegally copied gaming software, worth about 9.5 billion yen at regular software prices, and 610,000 examples of illegally copied music files, worth 440 million yen, that could be freely downloaded into personal computers using such software, the sources said. In other words, this survey alone, uncovered damages amounting to 10 billion yen.
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