MORE BAD NEWS ABOUT FOX BUSINESS START-UP LOW FIGURES
January 7th 2008 10:40
Last month MediaBlab dubbed News Corp’s fledging Fox Business News as the Christmas turkey of the year, and last week major metros across American reported the surprise poor start up results of the network.
The Chicago Tribune’s media writer Phil Rosenthal argues that while News Corp’s Fox Business News hasn’t exactly enjoyed a healthy booming birth, “it's too soon to know what this one will grow up to be…it is naive to expect (it) to do more than learn to crawl at this point.”
Perhaps it could be burped a bit more?
Neil Cavuto, a Fox Business senior vice president as well as anchor and managing editor echoed this sentiment and continued the baby analogy, saying, “I don't know that I've seen a baby written about so much while still in the carriage. I just don't have a sense of how you can grab any meaning in something so young."
The Chicago Tribune reported that Nielsen Media Research hasn’t released official audience estimates for the fledgling cable network.
But the New York Times reported, “"Nielsen is not permitted to release or even confirm those figures publicly. That is because they are so low as to fall below Nielsen's minimum standards for reporting."
TVNewser reported that the day after the network launched, a Fox Business Network spokesman told TVNewser that it would start getting internal ratings data in December, and that it would take until April at the earliest for data to be released publicly.
Figures obtained by the Chicago Tribune show Fox Business News is averaging 8,000 viewers over its first eight weeks, with 6,000 viewers in the business day and 15,000 viewers in prime-time.
Derek Baine, senior media analyst with SNL Kagan said, “That's not very good. I'm sure it will take time, but that doesn't sound very exciting to me."
But audience estimates for the week ending December 16 show growth, with Fox Business averaging 10,000 viewers, including 15,000 in prime-time, peaking with 27,000 for the 7pm hour.
- From MediaBlab
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