NEW FORTNIGHTLY ENGLISH-LANGUAGE MASS APPEAL WOMEN’S MAGAZINE FOR INDIA
January 5th 2008 02:48
Yet another English-language magazine launch in India: this time it’s She, a fortnightly magazine from Dainik Bhaskar which will hit newsstands in selected regions next Tuesday.
Exchange4media said, “The magazine will have 52 colour pages and target the SEC AB women in the 18-35 age group.”
Editor Sathya Saran said, “The magazine will combine real life stories, experiences, and successes that readers can identify with. It brings articles on women who have crossed and surmounted obstacles in marriage, career and in life; it helps a woman be a better homemaker, a better mother, a better career person. It will guide the reader through the new steps in fashion and beauty trends, and tell her how to stay on top of a fast developing social environment.”
Agencyfaqs put it slightly more bluntly, reporting that She will “Fill the void between glossy English women’s magazines and their drab Hindi counterparts…a version of an English woman’s magazine, which the group is calling a magazine for the average Indian woman, not over the top in the glitz and glamour department.”
- From MediaBlab
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