BUSINESSWEEK CHINA TO RELAUNCH ITS QUARTERLY EXECUTIVE LIFE LIFT OUT
January 14th 2008 03:55
BusinessWeek China will relaunch its quarterly lifestyle supplement, Executive Life in April 2008 with a new design and editorial targeted at affluent male executives aimed at broadening its advertiser base.
The Chinese language publication, formerly called FashionWeek first launched in 2005 and was renamed Executive Life in the following year.
BusinessWeek has tapped branding agency Stepworks in the redesign of the magazine and hired Desiree Au, former editor of Post Magazine and Style of South China Morning Post as its editorial consultant.
Christina Lee, managing director for BusinessWeek's Asia, said the redesigned Executive Life would give advertisers a luxury environment to reach out to discerning Chinese consumers with money to spend.
Executive Life, boosting a circulation of 140, 000, will be distributed as a supplement with BusinessWeek China across 32 major provinces and cities.
A marketing campaign to announce the relaunch will kick off between March and April this year
| 40 |
| Vote |
subscribe to this blog
