AUSTRALIA’S OLDEST MAGAZINE, THE BULLETIN, SHUTS DOWN
January 23rd 2008 23:55
Australia’s premiere and iconic weekly news and current affairs magazine title The Bulletin with Newsweek will cease publication from the current issue of the magazine which went on sale on January 23, 2008.
The Bulletin is Australia’s longest running magazine and was launched in 1880.
In the latest Audit Bureau of Circulations figures, The Bulletin had 57,039 in sales (Sept 07), which is down from circulation highs of over 100,000 in the mid 1990s. This trend is consistent with that experienced by many leading weekly news and current affairs magazines globally and is somewhat symptomatic of the impact of the internet on this particular genre.
“We have invested heavily in the title with top editorial, photographic and design staff who have been devoted to making The Bulletin the best of its genre. However, despite our best efforts, the magazine has simply not been commercially viable for some time. With limited prospects for improvement, the time has come to make a very tough decision.”
Ian Law, Chief Executive Officer PBL Media, said the decision to close The Bulletin had been made reluctantly.
He said, “We all had a sense of pride in the title. John Lehmann and his editorial team produced a top quality publication and should be commended. But the reality is that the publication has been running at a loss for a number of years and we could see no prospect of this trend being reversed.”
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In the end they were smug and just plain boring, and as for intellect, well not smart enough to plug the holes in their slowly sinking ship
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