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TELSTRA TRICKS UP ITS AUSTRALIAN MOBILE PHONE CONTENT SERVICES

December 18th 2007 09:10

Australia largest telco, Telstra, said its Next G subscriber numbers have moved well past two million as at the end of November 2007, with a customer base that is increasing at around the 250,000 per month mark.
Telstra, which many analysts say is gearing up to became a media company, introduced new internet features for its phone network.
On Thursday Telstra will remove browsing charges within its BigPond Mobile Home and Today tabs – providing free access to selected content such as news, weather, and sports scores.
Telstra has added a new web tab to its BigPond Mobile portal, providing convenient access to a selection of the most popular web destinations, including MySpace, Hotmail and Yahoo!, without the need to type in a URL.

Telstra said its approach is “to take the Australian mobile content market to a new level. We want to stimulate data usage and part of that is demonstrating that the mobile phone is now a highly advanced device for surfing the mobile internet, not just making calls.

- From MediaBlab
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