EXCLUSIVE: JAPANESE TV SOAP OPERA SET IN AUSTRALIA TO PROMOTE TOURISM MAY STILL GO AHEAD
December 17th 2007 11:17
An ambitious plan by Australia’s government tourist body Tourism Australia to host a Japanese television soap opera as a means of reviving tourist numbers from Japan, seems to be going ahead despite Japanese press reports that the Labor party, now in government, considered the proposal a waste of time.
In May former Australian Tourism Minister Fran Bailey first flagged the novel idea of a Japanese soap opera filmed in Australia, in the hope of replicating the success of the Australian soap opera Neighbours, which has long been popular in Britain and led to a sustained flow of young British backpackers visiting Australia.
A spokesman for Australia’s Department of Resources, Energy and Tourism today told MediaBlab that, “A couple of months ago, Tourism Australia sought expressions of interest from potential providers for this project. It will be up to Tourism Australia to decide whether the best proposal which they get offers sufficient value for money. I am not sure how far along they are with this process at the moment.”
Tourism Australia has not responded to MediaBlab’s query.
- MediaBlab
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