ROCK STAR BONO PLANS TO BUY INTO ULTRA-WEALTH STABLE OF PUBLICATIONS
January 10th 2008 00:40
Rock star Bono, acclaimed official bleeding heart of the world’s poor, now wants to buy a publishing company that caters exclusively to the world’s ultra rich.
Bono, through his investment firm Elevation Partners, is in talks to buy into CurtCo Media, which owns the Robb Report, the bible of conspicuous consumption, Worth and several other magazines.
Elevation Partners last year acquired a 40 percent stake in Forbes Media from the Forbes family.
Last year, William ‘Wild Bill’ Curtis, ceo of CurtCo, attempted to sell the entire company, but buyers were unwilling to pay a premium based on potential future earnings of the company.
CurtCo Media has operated as a developer of publishing businesses for more than two decades. CurtCo serves the ultra-luxury markets with a network of lifestyle publications, including the “world’s most acclaimed journal of connoisseurship,” Robb Report, as well as Worth, The Robb Report Collection, Robb Report Home Entertainment, Robb Report MotorCycling, Robb Report Luxury Home, Robb Report Vacation Homes, Robb Report Sport & Luxury Automobile, Robb Report Luxury Resorts, Robb Report Luxury Hotels, Showboats International, Art & Antiques and CurtCo’s Digital TV.
CurtCo Media added a regional component to its growing portfolio of “ultra affluent publications” with the acquisition of Gulfshore Life, Sarasota, and San Diego luxury lifestyle magazines serving the Naples, Sarasota, and San Diego markets. CurtCo Media’s international presence was enhanced with the launch of Robb Report Russia.
With offices in Malibu, New York City, Boston, Fort Lauderdale, Atlanta, Naples and Sarasota, CurtCo is parent company to a family of publications targeted to the world’s most affluent readers.
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