BLOGGING FALLS IN POPULARITY AMONG AMERICAN YOUTH
February 5th 2010 03:56
An American study has indicated that younger internet users are losing interest in blogging and switching to shorter and more mobile forms of communication.
The number of 12 to 17-year-olds in the US who blog has halved to 14 percent since 2006, according to a survey for the Pew Internet and American Life Project.
It suggests they prefer making short postings on social networking sites, and going online on mobile phones. But the study also found a modest rise in blogging by those aged 30 and older. The increase from 7 percent in 2007 to 11 percent in 2009 is believed to be responsible for the prevalence of blogging within the overall adult internet population remaining steady at roughly 10 percent.
The study found that blogging had steadily declined in popularity among both teens and young adults to 14 percent. As the tools and technology embedded in social networking sites changed, and use of the sites continued to grow, young people appeared to be exchanging "macro-blogging" for "micro-blogging" with status updates, it concluded.
More young people – 55 percent of 18-29 year-olds and 27 percent of 12-17 year-olds – were also accessing the internet from their mobile phones, increasing the need for brevity.
But teens are not using Twitter in large numbers. While teens were bigger users of almost all other online applications, Twitter was an exception, the study found.
The number of 12 to 17-year-olds in the US who blog has halved to 14 percent since 2006, according to a survey for the Pew Internet and American Life Project.
It suggests they prefer making short postings on social networking sites, and going online on mobile phones. But the study also found a modest rise in blogging by those aged 30 and older. The increase from 7 percent in 2007 to 11 percent in 2009 is believed to be responsible for the prevalence of blogging within the overall adult internet population remaining steady at roughly 10 percent.
More young people – 55 percent of 18-29 year-olds and 27 percent of 12-17 year-olds – were also accessing the internet from their mobile phones, increasing the need for brevity.
But teens are not using Twitter in large numbers. While teens were bigger users of almost all other online applications, Twitter was an exception, the study found.
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