AUSTRALIA’S QUEEN OF YOUTUBE ONE OF THE TOP TEN WORLD EARNERS
August 22nd 2010 00:48
Australia's queen of YouTube, Natalie Tran, is one of just 10 independent YouTube stars around the world who made more than $US100,000 from the site in the past year.
The Sydney Morning Herald said Tran, who creates her video at her parents' home in western Sydney, has eschewed titillation in favour of clever skits about her life.
Tran's page, communitychannel, has long been the most subscribed Australian YouTube channel of all time, with 740,682 subscribers and more than 270 million views on her videos to date. Worldwide, she is 23rd most subscribed of all time.
A new study by YouTube analytics and advertising firm TubeMogul used users' viewership data to estimate their annual income under YouTube's partner program, which allows the most popular users to take half of the advertising revenue derived from their clips.
The study applied to anyone who was not part of a major media brand and covered the period from July 2009 to July this year.
Tran, with almost 139 million views in that year, was found to have earned an income of $US101,000.
This is a conservative estimate and covers just the Google ads alongside each clip - the figure could be higher if one includes money earned from paid endorsements and product placement.
Top 10 YouTube earners in the past year
1. Shane Dawson - $US315,000
2. The Annoying Orange - $US288,000
3. Philip DeFranco - $US181,000
4. Ryan Higa - $US151,000
5. Fred - $US146,000
6. Shay Carl - $US140,000
7. Mediocre Films - $US116,000
8. Smosh - $US113,000
9. The Young Turks - $US112,000
10. Natalie Tran - $US101,000
The Sydney Morning Herald said Tran, who creates her video at her parents' home in western Sydney, has eschewed titillation in favour of clever skits about her life.
Tran's page, communitychannel, has long been the most subscribed Australian YouTube channel of all time, with 740,682 subscribers and more than 270 million views on her videos to date. Worldwide, she is 23rd most subscribed of all time.
The study applied to anyone who was not part of a major media brand and covered the period from July 2009 to July this year.
Tran, with almost 139 million views in that year, was found to have earned an income of $US101,000.
This is a conservative estimate and covers just the Google ads alongside each clip - the figure could be higher if one includes money earned from paid endorsements and product placement.
Top 10 YouTube earners in the past year
1. Shane Dawson - $US315,000
2. The Annoying Orange - $US288,000
3. Philip DeFranco - $US181,000
4. Ryan Higa - $US151,000
5. Fred - $US146,000
6. Shay Carl - $US140,000
7. Mediocre Films - $US116,000
8. Smosh - $US113,000
9. The Young Turks - $US112,000
10. Natalie Tran - $US101,000
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