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LONDON COUNCIL TELLS FREE NEWSPAPER PUBLISHERS TO CLEAN UP THEIR ACT

January 24th 2008 10:49

Westminster City Council has finally cracked down on publishers of free newspapers, forcing them to clean up their act.

The council has convinced Associated Newspapers, publisher of the free London Lite and competitor News International, publisher of thelondonpaper to install recycling bins throughout London’s busiest streets to hopefully cut down on the litter caused by the thrown away throw-aways.
The council had to get tough, threatening the publishers with banning their papers from certain parts of London unless they were more proactive in clearing up the mess.

So now both newspapers are banging on about their corporate citizenship. They will pay for and maintain 70 bins. The papers have already installed 56 bins which have the capacity to collect 1.5 tons of newspapers for recycling daily.
The council estimates that newspapers are fully 24 percent of street waste in the main West End shopping area.
Meanwhile London on a bus or taking exhibition director Karen Janody figured the best thing to do with all those newspapers was build a house from them.
Together with conceptual artist Sumer Erek, 48, and a new organisation called Creative City, she will begin building the shell of a Newspaper House on Gillett Square in Hackney, east London, at the end of this month. The public will then be encouraged to collect newspapers they find lying around or have at home and bring them to the location.
The artists anticipate that thousands of newspapers will be needed. People will not just be asked to bring the newspapers but also to write a personal message on them and roll them into "sticks" to use as building material.

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