ASIA CITY PUBLISHING REVAMPS ITS REGIONAL FLAGSHIP CITY MAGAZINES
January 10th 2008 01:43
Marketing reports that Asia City Publishing has completed the final redesign of all its flagship city living magazines, with Shanghai-based SH Magazine the latest cab off the rank.
The redesign of SH Magazine follows a complete redesign of all Asia City's weekly magazines in the region, including HK Magazine in Hong Kong, I-S Magazine in Singapore and BK Magazine in Bangkok.
The company said early responses to the redesign has been "overwhelmingly positive".
In line with the design, SH has revamped its editorial with new columns, campaigns, topical issues and lifestyle content to appeal to advertisers.
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