Internet Advertising
November 16th 2006 04:15
The internet, clearly, is the new frontier for advertisers. With the prevalence of Email and the ever-rising prevalence of internet-based news services, advertisers are looking greedily to the internet. The newest trend seems to be towards pop-up, floating ads. These ads don’t pop-up in the traditional, computer-speak sense: they don’t open a new window. They come up right over the window you’re currently viewing. Already today, I’ve experienced two examples of this most annoying media phenomenon.
The first was relatively minor. Looking at the ninemsn.com.au website, an ad popped-up right over the text I was trying to read. Annoyingly, I had to close it manually using the mouse. However, this was nothing compared to what was awaiting me. A few minutes later, an ad popped-up over the top of an email I was attempting to open. Again I had to close it manually. It would be interesting to know if this ad came with the email; that is did the newsletter I was trying to open receive money for this particular ad opening in the way it did? I don’t know.
Advertisers should be weary, though, that they don’t cut off their noses despite their faces. While complain about annoying TV and radio ads with stupid – yet catching – jingles, nothing could be so annoying as an ad that gets in your way, and your face – literally. Banner and sideline ads are an easily accepted part of the internet; at the end of the day we live in a commercial society and it is driven by commercial imperatives. But if these advertisers think they will achieve anything with ads that block our use of our computers, they’re fools. All that will happen to the majority of these ads is that they will be closed as quickly as is humanly possible. Moreover, they will create a consumer backlash. So, if they expect to get anywhere with these pop-up, floating ads, they’re wrong. They are just too damned irritating.
The first was relatively minor. Looking at the ninemsn.com.au website, an ad popped-up right over the text I was trying to read. Annoyingly, I had to close it manually using the mouse. However, this was nothing compared to what was awaiting me. A few minutes later, an ad popped-up over the top of an email I was attempting to open. Again I had to close it manually. It would be interesting to know if this ad came with the email; that is did the newsletter I was trying to open receive money for this particular ad opening in the way it did? I don’t know.
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Comment by Nina
Comment by Andrew
Watching the Media
Comment by Eric
Mal Gadget
Yeah... and because they aren't we're seeing groups like Mozilla and others build browsers that block ANY kind of ad. Possibly even the ads on this page.
So these creeps who are spamming us are actually hurting us financially as well because the online community will become more and more angry and eventually it will be difficult to display third party ads.
Good post!